Ladbrokes sister sites

Our pick of the Ladbrokes sister sites

Written by Benjamin Rose – Head Writer

Ladbrokes sister sites: quick answer

The closest Ladbrokes sister site is Coral. It has the same sportsbook-first shape, the same racing weight and the same broad mix of casino, bingo and poker side-products. If you are searching for Ladbrokes sister sites because you want a different type of site, the better answer depends on what you want to do next.

Benjamin’s take: Ladbrokes is still the benchmark if you want a sportsbook with a big retail history behind it. Coral is the closest sister site, but the best alternative is usually the specialist: Gala or Foxy for bingo, Party Casino for casino games, and Party Poker for poker.

Ladbrokes is one of the rare sister-site pages where the brand itself is the centre of gravity. The useful question is not simply “who else is owned by the same company?” It is whether Coral, Gala Bingo, Foxy Bingo, Party Casino, Party Poker or the quieter sports brands give you a better fit than Ladbrokes itself.

The short version: stay with Ladbrokes if you mainly want a broad sportsbook with shops behind it; compare Coral if you want the nearest like-for-like alternative; compare Gala Bingo or Foxy Bingo if bingo is the real reason you are here; and look at Party Casino or Foxy Games if you want casino-first rather than betting-first.

Cheeky Bingo belongs in the history of the Ladbrokes network, but it is not a current recommendation. The UK licence account now marks Cheeky Bingo as inactive, along with Party Sports. Gala Bingo and Foxy Bingo are the active bingo-led brands to compare instead, so Cheeky Bingo should be treated as context rather than somewhere to open a new account.

If you came here hoping for exclusive, big-money bingo rooms, you’d find plenty of them. What you’d also find is a wide, deep range of additional casino options, including plenty of Slingo and slots. “Cheeky’s Jackpots” is where to look if you’re a jackpot hunter, and there are plenty of regular small perks to keep players interested in sticking around at the site.

We told you that Foxy Bingo is one of the Ladbrokes sister sites, and so here it is. For some players, Foxy Bingo has been a fixture in their lives since the eccentric brand was first advertised on ITV’s Jeremy Kyle show. That was twenty years ago, and a lot has changed since then. The Jeremy Kyle show is no longer on air, and Foxy Bingo no longer belongs to the same casino operator. Electraworks, the former home of Foxy Bingo, collapsed a few years ago. That let LC International Limited step in and pick its bones. Foxy Bingo was the company’s prize asset, and LC International was happy to take it.

Foxy Bingo has been through both a redesign and a renaissance since then and now offers more exclusive bingo games and rooms than ever before. It also offers “Foxy Perks,” which is the site’s way of keeping its loyal, regular players happy. You can also play online slots and casino games at Foxy Bingo – although Foxy Games would rather you switched sites to do that.

The past ten years have seen a lot of changes in the way that sports betting sites and bookies do business. You don’t have to go back too far in time to find a version of Ladbrokes that cared only about taking bets on sports. Nowadays, Ladbrokes dabbles in every type of iGaming imaginable. So do several other Ladbrokes sister sites that once focused on taking sports bets. Gamebookers hasn’t succumbed to peer pressure.

If you’re looking for a betting site that does the plain and simple job of letting you place wagers on your sport or sports of choice, Gamebookers is the one for you. You might have used a no-frills betting site before, but you’ve never seen a betting site with so few “frills” as Gamebookers. It doesn’t even have any welcome promotions, let alone any loyalty rewards. Nor does it offer casino games, live dealer games, or anything else that might distract or detract from the sports betting experience.

Coral is the closest Ladbrokes sister site today, but the route to that relationship was not straightforward. Ladbrokes bought Coral in 1998, only for the Government to block the acquisition on competition grounds and require Coral to be sold. The brands did not remain together after that deal. They were reunited through the Ladbrokes and Gala Coral merger completed in 2016, after the competition regulator required hundreds of betting shops to be sold.

Since 2016, Ladbrokes and Coral have developed as parallel red-and-blue betting brands under the same wider group. Both cover sports, racing, casino, live casino and bingo, but they remain separate consumer sites with their own odds, promotions and presentation. That makes Coral the nearest like-for-like sister, not an identical account wearing another colour.

If you want to play poker at one of the Ladbrokes sister sites, you have a few options. Ladbrokes Poker is one of the most obvious of them, but we guess that you wouldn’t be looking for Ladbrokes sister sites if you wanted to carry on playing at Ladbrokes. Coral, as we said above, also has poker to offer but isn’t really a specialist. That means Party Poker is your best bet.

To be honest, we’d still say Party Poker was one of your best bets even if you didn’t want to stick to sites on the LC International Limited platform – it’s one of the most respected poker sites in the UK. It’s also one of the biggest, both in terms of the number of people who play at Party Poker and the value of the prizes it pays out during its many tournaments. The biggest of the Party Poker tournaments are played offline rather than online, but you’ll get an invite to them if you’re good enough.

By launching Foxy Games, LC International Limited is attempting to succeed where Electraworks failed. Before shutting down, Electraworks tried to expand the Foxy Bingo brand by launching Foxy Casino. It didn’t work and may even have contributed to the failure of the platform. LC International Limited has come back for a second bite of the cherry with Foxy Games. Has it worked? Well, it stood a better chance straight out of the gates because the operator spent a fortune hiring Heather Graham to advertise the brand on television. She temporarily replaced “Foxy” in the role of the brand’s mascot and attracted a lot of attention.

Since then, though, its star has faded a little. Foxy Bingo’s expansion means that Foxy Games no longer does anything that Foxy Bingo doesn’t do, and that leaves its standing among the Ladbrokes sister sites a little uncertain. It’s still being advertised on television, though, so the operator hasn’t given up on it.

Ladbrokes Information

Best Ladbrokes sister sites by player type

The LC International/Entain group is large enough that the sister sites are not interchangeable. Some are close cousins of Ladbrokes, while others are better treated as specialist alternatives.

Closest overall alternative: Coral

Coral is the most obvious Ladbrokes sister site because it covers the same territory: sports betting, racing, casino, live casino and bingo. If you like the Ladbrokes structure but want to compare odds, offers or account feel inside the same wider group, Coral is the first stop.

Best bingo alternatives: Gala Bingo and Foxy Bingo

Gala Bingo and Foxy Bingo make more sense than Ladbrokes if bingo is not just an occasional side-game for you. Ladbrokes has bingo, but Gala and Foxy are built around rooms, community features and regular bingo-led promotions.

Best casino alternatives: Party Casino and Foxy Games

Party Casino is the cleaner pick if you want a casino-first site rather than a sportsbook with casino attached. Foxy Games is lighter and more entertainment-led, which suits players who want slots and quick games without the full betting-shop feel of Ladbrokes.

Best poker alternative: Party Poker

Party Poker is the one to compare if poker matters. Ladbrokes can point you towards poker, but Party Poker is the specialist brand in this family and has a much clearer identity for tournament and cash-game players.

Best simpler sportsbook alternatives: Sportingbet and Gamebookers

Sportingbet and Gamebookers are worth knowing about if you want something quieter and less loaded with side products. They do not have the same mainstream pull as Ladbrokes or Coral, but that is partly the point.

Ladbrokes sister sites compared

Ladbrokes licence and operator clarity

Ladbrokes operates through LC International Limited licence account 54743. The active roster includes Coral, bwin, Foxy Bingo, Foxy Games, Gala, Gala Bingo, Gala Casino, Gala Spins, Gamebookers, Party Casino, Party Poker and Sportingbet. Cheeky Bingo and Party Sports are inactive. A shared licence establishes the relationship, but it does not make the offers, account handling or payment journey identical.

Ladbrokes bonus and cashier risks

Before choosing a Ladbrokes sister site, check the live offer rather than a headline amount: wagering, free-bet expiry, qualifying markets or games, maximum bet, withdrawal route and KYC requirements all affect the real value. Coral may be the closest brand comparison, but its promotion and payment terms are still its own.

Ladbrokes operator – LC International Limited

Without Ladbrokes, there is no LC International Limited. The “L” in the operator’s name is a direct reference to Ladbrokes, which has a history that stretches back to 1902 in its current form and a few years beyond that in its previous incarnation. After spending many decades competing against Coral for brand supremacy in the towns and cities of the UK, Ladbrokes settled the debate once and for all by buying Coral in 1998. The move came just in time for the internet revolution, which the newly-formed LC International Limited took full advantage of. The “C” in the company’s name, as we’re sure you’ve guessed by now, stands for “Coral.” The two brands jumped online at the same time and claimed a huge share of the emerging marketplace.

LC International Limited swelled to even greater proportions in 2015 when it bought Gala Bingo and its associated brands, but its size brought it to the attention of GVC Holdings, which was buying up sports betting brands left, right and centre at the time. It had already snapped up Bwin, Sporting Bet and Gamebookers by 2018 and decided the time was right to add some bigger names. GVC Holdings bought LC International Limited for £4bn, and the new, larger company was renamed Entain Plc. The move means LC International Limited is now on the same platform as BetMGM, which has access to the nascent American market. Ladbrokes and Coral have been huge success stories in the UK – could their success translate to the USA? We’ll have to wait and see, but only a fool would bet against them.

Ladbrokes vs Coral: which one should you choose?

Ladbrokes and Coral are the two heavyweight betting brands in this group, and they are close enough that many players will be choosing on small differences rather than on an entirely different product. Both cover sports, racing, casino, live casino and bingo. Both have long high-street histories. Both sit under the same wider Entain umbrella.

The difference is tone. Ladbrokes still feels like the sharper sportsbook and racing brand, while Coral often feels a touch broader and more polished for players who move between sportsbook, casino and bingo. If you are comparing sister sites because you are unhappy with Ladbrokes customer service, verification or account restrictions, do not assume Coral will automatically solve that problem. Shared ownership can mean familiar account checks, even when the front-end brand feels different.

Ladbrokes

Ladbrokes Welcome Bonuses

The current Ladbrokes welcome promotion is £20 in free bets for any new customer who joins the site and then bets £5 on any match or race. Rather than being delivered as a single £20 bet, the free bets are delivered as four free £5 bets. The bets must be placed within seven days, or they’re declared void, and stakes aren’t returned with profits.

Other Promotions

It’s a common theme among most of the Ladbrokes sister sites that there are plenty of small promotions rather than one large one – and it’s a trend that began with Ladbrokes itself. Check the promotions page at the site to see lots of little perks, like a chance to win £100 every week by correctly predicting three correct football scores. There’s also the Ladbrokes “Daily Spinner” wheel of fortune, which is open to all players to spin once per day and win cash, free bets or free spins to use in Ladbrokes casino. The other promotions at the site tend to be fleeting in nature and can be found towards the bottom of the promotions page under the “featured” header. They’re always worth a look before you lay down any money, though, as they could enhance your bet.

Top Games at Ladbrokes

Asking what the top games at Ladbrokes are is the wrong way of looking at the site. Yes, Ladbrokes offers far more than sports betting – it was even voted the best site for bingo at the Which Bingo awards in 2022 – but it doesn’t specialise in anything else. The true “top games” at Ladbrokes are the sports games that the site offers odds on. You won’t see games of any other kind on the casino’s homepage, and that’s what really counts. Ladbrokes has, at heart, always been more interested in horse racing than anything else. That’s why the latest odds on the latest races are always the first thing you’ll see when you land on the Ladbrokes homepage. The full list of sports that Ladbrokes offers odds on is one of the most comprehensive you’re ever likely to see, though, so don’t make the mistake of thinking that other sports aren’t so adequately covered.

Licensing and Customer Support

As the flagship site of LC International Limited, Ladbrokes is covered by the operator’s UK Gambling Commission licence – number 54743. The company made headlines in August 2022 when it paid fourteen million pounds as a settlement to the regulator after being accused of failing to prevent problem gambling on its platforms and further failing to correctly identify the source of some of its customers’ funds. Ladbrokes customer support is available via live chat 24/7, but further help can be sought via email or social media. To get contact options, you first need to go to the FAQ and click “yes” when asked if you require further assistance.

Withdrawal Speed and Support

The fastest way to get a withdrawal from Ladbrokes is to walk into a Ladbrokes shop and withdraw in cash, which is instant. If your Visa card is approved for fast funds, though, you ought to get your money in four hours. Failing that, PayPal takes eight hours. If you don’t have a PayPal account, you might have to wait 24-72 hours for withdrawals to process to your debit card. Bank transfers are also available but could take up to four days. Paysafe voucher cards can be used for withdrawals, too, and generally receive funds within eight hours.

Final Thoughts on Ladbrokes

Ladbrokes is not without its detractors, but it’s one of the biggest betting companies in the UK, and it has been for a very long time. It’s the brand at the core of the LC International Limited platform, and it’s the measuring stick by which all Ladbrokes sister sites are assessed. Is it perfect? No. A company of this size ought to be offering telephone-based customer support, and there’s no excuse for not doing so. It still covers all your sports betting needs, though – and quite a lot else on top.

Checks before choosing a Ladbrokes sister site

Do not judge the group by the welcome offer alone

Before you deposit, remember that most of the big brands in this family can produce an attractive headline offer. The better comparison is whether the offer fits how you play: free bets for sportsbook users, bingo tickets for room players, free spins for slots players, or poker rewards for players who will actually use them.

Remember that account checks can feel similar

If you are leaving Ladbrokes because of verification, affordability checks or an account restriction, a sister site is not always a clean reset. The branding may change, but the wider group standards and safer-gambling checks can still feel familiar.

Pick the specialist, not just the biggest name

Ladbrokes is the biggest all-rounder here, but it is not automatically the best choice for every product. Gala Bingo is a stronger bingo comparison, Party Poker is the stronger poker comparison, and Party Casino is usually a cleaner casino comparison.

Ladbrokes.com player reviews: what users say

LC International Limited is the current licensed operator behind Ladbrokes and the active related brands on account 54743. The company name reflects the modern Ladbrokes-Coral combination, but it should not be read as proof that the two brands stayed together after Ladbrokes briefly bought Coral in 1998. That acquisition was blocked and Coral was sold; the lasting combination came with the 2016 Ladbrokes-Gala Coral merger.

GVC Holdings acquired Ladbrokes Coral in 2018 and later became Entain. That wider group history explains why brands such as bwin, Sportingbet, Gamebookers, Party Casino and Party Poker now sit beside Ladbrokes and Coral. The useful distinction for readers is between the active names on LC International account 54743 and looser comparisons elsewhere in the Entain portfolio.

Ladbrokes.com holds a UK Gambling Commission licence and its games are independently RNG-tested, so complaints alleging unfair results reflect individual experiences rather than verified findings.

Sources: player reviews on Trustpilot and other public review platforms.

Ladbrokes sister sites FAQ

What is the closest Ladbrokes sister site?

Coral is the closest overall Ladbrokes sister site because it has the same broad mix of sports betting, racing, casino, live casino and bingo.

Which Ladbrokes sister site is best for bingo?

Gala Bingo and Foxy Bingo are the strongest bingo-led alternatives. Ladbrokes has bingo, but those brands are built more directly around bingo rooms and regular bingo play.

Which Ladbrokes sister site is best for casino games?

Party Casino is the cleaner casino-first alternative, while Foxy Games is a lighter slots-and-games option. Ladbrokes itself still feels sportsbook-first.

Are Ladbrokes and Coral the same company?

They sit within the same wider Entain/LC International family, but they remain separate consumer brands with different front-end layouts, promotions and brand positioning.

Which Ladbrokes sister site is best for poker?

Party Poker is the specialist poker brand in the wider Ladbrokes and Entain family.