How we review casinos
Our reviews are written to answer a practical question: which sites are genuinely connected to the brand, and which one makes the most sense for a particular player?
1. We establish the brand and operator
We identify the website domain, legal operator and the company named in the casino’s terms. We then compare those details with the UK Gambling Commission account. A common parent company, shared software platform or old ownership link is not enough on its own to call two sites current sisters.
2. We separate different kinds of relationship
- Direct sister sites share the relevant operator or active licence account.
- White labels use the licensed platform but may have a separate commercial owner.
- Wider group brands belong to the same corporate group but can sit on a different licence.
- Historical brands were once connected but are closed, inactive or have moved.
- Alternatives are useful comparisons, not sister sites.
3. We examine the terms that affect real value
Where the evidence is public, we record wagering requirements, qualifying deposits, game weighting, expiry periods, maximum bonus stakes, maximum cashout and withdrawal restrictions. We do not describe a large headline offer as generous without considering the rules attached to it.
4. We check payments and verification
We look for published deposit and withdrawal methods, minimum and maximum limits, stated processing times, fees and identity-verification requirements. Processing times are treated as operator claims unless we have dated evidence from an actual test. We never claim to have deposited, withdrawn or contacted support when we have not.
5. We assess the player risks
Reviews consider regulatory actions, unclear ownership, inactive domains, aggressive bonus restrictions, payment complaints and gaps in the information available. A regulator’s action is reported with its date and context; it is not used as a slogan or hidden because the operator has an affiliate programme.
6. We make a specific recommendation
A useful sister-sites page should say which brand is best for straightforward terms, game choice, bingo, sports betting or a cautious alternative. If no direct sister site exists, we say so and label any alternative clearly.
Sources and review limits
Primary sources include the operator’s own website and terms, the UK Gambling Commission, Companies House where relevant, and official regulatory notices. Screenshots and terms can change after publication. Readers should always check the operator’s current terms before depositing.
Corrections
If you find an error, send the page URL and supporting evidence through our contact form. Our corrections policy explains what happens next.