HBingo sister sites
HBingo isn’t a separate casino to sign up to. Typing hbingo.co.uk into a browser redirects straight to heartbingo.co.uk, and “hbingo” is registered as its own trading name on the very same British gambling licence as Heart Bingo, alongside BetVictor, Betano, Parimatch, Smooth Spins and TalkSport Bet. This page explains that and sends you to our full, separate Heart Bingo review.
HBingo information
| What HBingo is | An active BV Gaming domain that redirects to Heart Bingo |
| URL | hbingo.co.uk redirects to www.heartbingo.co.uk |
| Separate consumer brand? | No; Heart Bingo is the live destination and product |
| Related current brands | Heart Bingo, BetVictor, Smooth Spins, Parimatch, Betano and talkSPORT BET |
| Operator | BV Gaming Limited |
| UK licence | Account 39576; remote permissions active |
What happened to HBingo
HBingo appears to be a shortened, easy-to-type domain used by the operator to point players straight to Heart Bingo, its full bingo product. Both “hbingo” and “heart bingo” are formally registered as separate active trading names on the same British gambling licence, held by BV Gaming Limited, but only Heart Bingo has an actual site behind it – hbingo.co.uk redirects there directly rather than running its own separate platform.
BV Gaming Limited’s licence also covers BetVictor (the operator’s main sportsbook and casino brand), Betano, Parimatch, Smooth Spins and TalkSport Bet, so HBingo sits within a fairly large family of UK-facing brands sharing the same underlying licence and infrastructure.
Where to actually play: Heart Bingo
Heart Bingo (heartbingo.co.uk) is the live product behind the HBingo redirect, run by the same operator, BV Gaming Limited, under British gambling licence account 39576. It covers bingo, slots, live casino and Slingo. Read our full Heart Bingo review for its current bonus terms, game selection and player feedback.
Brands related to the HBingo redirect
Heart Bingo is the destination behind HBingo. The other five brands below share BV Gaming account 39576, but they are not separate versions of HBingo and none should be counted as a new HBingo product.
| Brand | Current UK status | Best comparison for |
|---|---|---|
 BetVictor |
Active domain | Sportsbook and broad casino |
 Heart Bingo |
White-label domain | Bingo, slots and Slingo |
 Smooth Spins |
White-label domain | Casino-first comparison |
 Parimatch |
White-label domain | Football and combat sports |
 Betano |
White-label domain | Modern sportsbook and casino |
 talkSPORT BET |
White-label domains | Sports betting with talkSPORT branding |
HBingo FAQ
Is HBingo a separate gambling site?
No. hbingo.co.uk redirects to Heart Bingo and does not present a separate product or registration journey.
Where does hbingo.co.uk redirect?
It redirects to www.heartbingo.co.uk, the live Heart Bingo site.
Who operates HBingo and Heart Bingo?
BV Gaming Limited operates the gambling service under UK Gambling Commission account 39576.
Which brands share the same licence?
Heart Bingo, BetVictor, Smooth Spins, Parimatch, Betano and talkSPORT BET are the related current consumer brands covered in this guide.
18+. Gambling can be addictive: please play responsibly. If you’re worried about your play or someone else’s, GamCare’s helpline is free on 0808 8020 133, BeGambleAware.org has free support tools, and GAMSTOP lets you self-exclude from UK-licensed gambling sites. This page contains affiliate links; Sister Sites UK may earn a commission if you sign up through them, at no extra cost to you.