Official Bonne Terre Casinos
Sky Vegas sister sites Sky Vegas sister sites include Sky Casino, Sky Bingo, Sky Poker and Sky Bet. Sky Vegas sister sites are operated by Bonne Terre Limited, licence number 38718 which operates 9 sister sites in total.Sites like Sky VegasSky Vegas sister sites 2023...
Sky Casino sister sites Sky Casino sister sites include Sky Bingo, Sky Poker, Sky Bet and Sky Vegas. Sky Casino sister sites are operated by Bonne Terre Limited, licence number 38718 which operates 9 sister sites in total.Sites like Sky CasinoSky Casino sister sites...
Sky Bet sister sites Sky Bet sister sites include Sky Vegas, Sky Bingo, Sky Casino and Sky Poker. Sky Bet sister sites are operated by Bonne Terre Limited, licence number 38718 which operates 9 sister sites in total.Sites like Sky BetSky Bet sister sites 2023 Sky...
Bonne Terre Limited Information
Who are Bonne Terre Limited?
We could answer that question with a single sentence if we felt like it. Bonne Terre Limited is Sky Betting and Gaming trading under another name. “Bonne Terre,” as the French speakers among you will already have realised, is French for “Good Ground.” The ground is, of course, the opposite of the sky, so presumably somebody at Sky thought they were funny when they came up with the name. You won’t see the Bonne Terre name used anywhere prominent on any of the operator’s casinos – it goes almost exclusively by the name “Sky Betting & Gaming,” and the Bonne Terre name is used purely for licensing purposes.
As we’ve told you that Bonne Terre Limited is Sky Betting and Gaming, you should already have a good idea of which iGaming sites this company operates. The long and short of it is that if you play at any of the Sky-branded casinos and betting sites, from Sky Bet to Sky Vegas, you’re playing at a Bonne Terre Limited site. There’s far more to the company’s story than that, though, so let’s take a closer look.
An overview of Bonne Terre Limited
Unusually for such a large casino network company, Bonne Terre Limited is based in the UK. To be more specific, it’s based in Leeds. While plenty of big-name casino operators up sticks and move their headquarters to Gibraltar or Malta for tax purposes as soon as they start making money, Bonne Terre Limited hasn’t followed suit. The fact that it’s still a UK-based company means that it’s listed at Companies House, and so we’re able to confirm that the business was incorporated in July 2002. That makes it a twenty-plus-year veteran of the UK iGaming scene – and there aren’t too many of those around.
Another benefit of the company being UK-based and reporting to UK authorities is that we can see how much money it’s making. Given the enormously high profile of the Bonne Terre Limited iGaming sites, you’d expect the business to be making healthy profits – and it is. The most recent figures available as of the time of writing are for the year ending December 31st 2021, and confirm that Bonne Terre Limited made a profit of £108.9m after taxation. Revenue for the year was £423.6m. Those are the basic facts and figures – now let’s look at the company’s history.
The founding of Bonne Terre Limited
We’ve already covered the fact that Bonne Terre Limited was founded in July 2002. The world of iGaming looked very different back then – it was still a relatively new idea, and the companies that offered it tended to be seen as specialists. One such company was the Sports Internet Group, which began offering basic gambling services online in the late 1990s. In July 2000, the Sports Internet Group attracted the attention of broadcasting giant BSkyB, which spotted the potential of the sites operated by the company, and so it acquired both the company and the sites. At the time, those sites were the Opta Index, Planet Football, and Surrey Sports.
Two years later, in July 2002 – the same month that Bonne Terre Limited was founded – Surrey Sports was rebranded and became Sky Bet. The following year, Sky Bet introduced a new casino-focused brand called Sky Bet Vegas, which eventually became Sky Vegas. Bonne Terre Limited’s portfolio of betting and casino sites expanded from there – but as the company grew, it attracted attention from elsewhere.
A series of acquisitions
The past decade has seen the Sky Betting and Gaming brands change hands several times, with Bonne Terre Limited included as part of the package. The first such instance happened in 2015 when Sky plc (formerly BSkyB) agreed to sell 80% of Bonne Terre Limited to an investment company called CVC Capital Partners. The deal was worth £600m to Sky. Three years later. CVC Capital Partners and Sky plc jointly agreed to sell the entire company to The Stars Group, which was a Canada-based iGaming giant. This time, the cost of the deal was £3.4bn. This was the point where the connection between Sky Betting & Gaming and Sky plc was severed. The Bonne Terre sites only continue to use the Sky logo because a licensing agreement has been struck between the companies.
Some of you might have noticed that we spoke about The Stars Group in the past tense. That’s because The Stars Group was, in turn, bought by Flutter Entertainment in 2020. That means all of the Sky-branded sites are now on the same casino network as FanDuel, PokerStars, Paddy Power, Betfair and Tombola. You could make a strong argument for Flutter Entertainment being the biggest iGaming company in the world, with the Sky brands contributing significantly to its success.
Bonne Terre Limited and the UKGC
You can’t legally operate a betting site in the UK without a UK Gambling Commission licence, so it’s reassuring to know that Bonne Terre Limited holds one. In truth, it’s just one of a great many iGaming licences that this casino giant holds – the Sky brands are available across most of Europe and elsewhere, and the operator holds all the appropriate licences to facilitate that.
Unfortunately for Bonne Terre Limited, holding a UK Gambling Commission licence and holding a clean UK Gambling Commission licence isn’t the same thing. In February 2022, the company was fined £1.17m by the regulator after being deemed guilty of sending marketing materials to self-excluded customers. The UKGC further found that Sky-branded betting sites had sent marketing communications to customers who hadn’t consented to receive them.
The total number of players affected was over 41,000 self-excluded customers and almost a quarter of a million players who had previously opted out of marketing, which goes some way to explaining why the fine handed down was a seven-figure one. To Bonne Terre Limited’s credit, the UKGC noted that the operator had taken immediate remedial action upon becoming aware of the failure and had fully co-operated with the investigation.
The Top Bonne Terre Limited Casinos
Sky BetWe’re starting with Sky Bet because it’s the oldest and most important of this operator’s casinos. If Sky Bet had flopped, none of the Sky Bet sister sites would exist. We all know that it didn’t flop, though – instead, it’s become one of the most popular betting sites in the UK. It’s famous for its sports betting operations and was a pioneer of the “build a bet” feature. If you can’t find the bet you want to place at Sky Bet, you’re welcome to Tweet or email the company, and Sky Bet will endeavour to create the bet for you. It’s hard to imagine any other betting company ever being able to beat Sky Bet when it comes to visibility. The company currently sponsors every single professional football division in England save for the Premier League and also sponsors all sports broadcasts on Sky television. If you watch football on Sky, which most fans of the sport do, it’s impossible not to see the Sky Bet logo. Whether or not that relationship changes as football looks to distance itself from gambling in years to come remains to be seen.
Sky VegasWe’re not going to go top-to-bottom in the order that the Bonne Terre Limited casinos and betting sites were launched, but it makes sense to go from Sky Bet to Sky Vegas because Sky Bet literally birthed it. The original 2002 version of Sky Bet offered nothing but a sportsbook, so when Sky decided to introduce casino games a year later, they added a new section to Sky Bet called “Sky Bet Vegas.” It didn’t take long for the operator to realise that the idea would work better on a separate website, so Sky Vegas was born. The original version of Sky Vegas came with only three games; “Super Keno,” “Top Spin,” and “Juicy Jackpot.” The version of Sky Vegas that awaits you today is far removed from those humble beginnings, with several hundred casino games to offer, many of which are exclusive to the casino. Like Sky Bet, Sky Vegas is a brand you’ll frequently see advertised on UK television with a series of memorable commercials. It even had a TV channel of its own on the Sky network once, but the channel shut down when the Sky brands left Sky plc.
Sky PokerThe Sky logo is very familiar to the British public, so any iGaming site that uses it has an advantage over similar sites because people are far more often to spend money with brands they already know and trust. That doesn’t totally explain why Sky Poker is one of the UK’s most popular poker sites, but the familiarity of the brand makes a major contribution. Would Sky Poker be such a big deal if it was of the same quality but had a different name? Possibly not. It’s the ugliest of the Sky-branded iGaming sites by some considerable distance, and it’s showing its age. While even Sky Poker’s most ardent fans would agree that the website is in dire need of a fresh coat of paint, its tired exterior hides a lot of great content. Quite a few of the big-name poker sites aren’t great places to go if you’re new to the game because you’ll get eaten alive by other players, but the Sky Poker Academy is a great place to start for poker rookies. Tournaments and cash games are available around the clock, and the popularity of the site means you’ll never struggle to find people to play with or against.
Sky CasinoAll of the Bonne Terre Limited casinos and betting sites have a clearly-defined purpose – except for Sky Casino. We have nothing against the site, which is perfectly well-made and functional, but it’s hard to see what it brings to the table that isn’t already more-than-adequately covered by the other brands. From the live casino to the slots and table game simulators, most of the entertainment available at Sky Casino can also be found at Sky Vegas – and Sky Vegas is a far bigger, better site. There might be a slightly greater focus on traditional games at Sky Casino than there is at Sky Vegas, but does that really justify a whole website? Taking the above into account, it’s no great surprise that Sky Casino is the least well-known of all the casinos on this network. That isn’t down to a lack of advertising – Sky Casino is still advertised late at night on many a British television channel – but it just hasn’t caught on with the public in the same way that its sister sites have. We’re not arguing for the closure of Sky Casino – we’re sure the site has its fans – we just don’t feel like it does enough to stand out from the rest of the pack.
Sky BingoWe won’t insult your intelligence by explaining the purpose of Sky Bingo – all the information you need is right there in the site’s name. What you’ll find at Sky Bingo is a decent assortment of original, exclusive bingo rooms blended with popular bingo games from external providers. That includes the official Rainbow Riches Bingo game, for example, and the always-popular official bingo game of Deal or No Deal. From Cash Cubes to Potion Shop, they’re all here.Once per day, Sky Bingo hosts a special “Daily Game” with a big-money jackpot. The game is usually played in the evening to ensure it’s available to as wide an audience as possible, but you can check the precise time by looking at the Sky Bingo homepage – the Daily Game is always listed there. You don’t have to play bingo games at Sky Bingo if you don’t want to, though – there’s also a small selection of slots in the Sky Bingo Arcade. Quite why Sky Bingo feels the need to offer slots when Sky Casino and Sky Vegas exist is beyond us, but they’re there anyway.
Full list of Bonne Terre Limited casinos
- Sky Bet (Live)
- Sky Bingo (Live)
- Sky Casino (Live)
- Sky Lotto (Closed)
- Sky Poker (Live)
- Sky Vegas (Live)